A vintage storefront with a modern Google Maps pin showing Established (Year) edited on it.
Google Business Profile

Showcase Your Experience & Build Trust: Displaying Years in Business on Google

Why Years in Business Matters in Your Google Business Profile

In the bustling digital marketplace, establishing trust is paramount for any business. Consumers are bombarded with choices, and they seek reassurance before engaging with a brand. While a sleek website and glowing testimonials play their part, a simple factor carries surprising weight: how long you’ve been in business.

This is where your Google Business Profile (GBP) takes center stage. For businesses both large and small, local and global, your GBP is often the first point of contact for potential customers. It’s the digital storefront that greets them on Google Search and Maps, offering a snapshot of your brand’s identity and credibility. And within this profile, the Years in Business attribute holds a special significance.

Displaying your years of operation instantly conveys experience, stability, and reliability. It tells potential customers that you’ve weathered storms, adapted to change, and honed your craft over time. This subtle yet powerful indicator can be the deciding factor for a customer choosing you over a competitor, especially in industries where experience is highly valued.

The Tangible Benefits of Showcasing Your Business Longevity

The advantages of featuring your years in business on your GBP extend far beyond simply stating a fact. Let’s explore the tangible ways this small detail can translate into significant business gains:

  1. Enhanced Trust and Credibility: Longevity breeds trust. When customers see that you’ve been operating for a significant period, it instills confidence in your ability to deliver on promises and provide quality products or services.
  2. Improved Local SEO Ranking: Google’s algorithm considers various factors for local search rankings, and business age is one of them. While not the sole determinant, a well-established business history can contribute to higher visibility in local search results.
  3. Competitive Edge: In crowded markets, every bit counts. Displaying your years in business can set you apart from newer competitors, especially if they haven’t yet established a strong reputation.
  4. Attracting Quality Leads: Customers seeking experience and reliability are more likely to choose a business with a proven track record. Highlighting your years of operation can attract higher-quality leads who are genuinely interested in what you offer.
  5. Increased Customer Engagement: Transparency fosters trust. By openly displaying your years in business, you demonstrate openness and encourage customers to engage with your brand more confidently.

A Step-by-Step Guide: Editing Years in Business on Your Google Business Profile

Updating your GBP to reflect your years in business is a straightforward process. Follow these steps to ensure accuracy and maximize visibility:

  1. Sign in to Your Google Business Profile: Visit https://google.com/business and sign in with the account associated with your business. If you don’t have a profile yet, you’ll need to create one.
  2. Access the Info Section: From the GBP dashboard, locate and click on the Info tab, usually found on the left-hand side.
  3. Locate Opening Date: Scroll through the information fields until you find Opening date or a similar label. Click on the pencil icon to edit.
  4. Enter Your Business’s Founding Year: Carefully enter the year your business was established. Accuracy is crucial, so double-check the information.
  5. Save Your Changes: Once you’ve reviewed and confirmed the information, click on Save or Apply to update your profile.

What if You Don’t See Years in Business?

In some cases, you might not immediately see an option to edit Years in Business. This could be due to several factors:

  1. New Business Profile: Google might take some time to display this option for newly created profiles. If you’ve recently created your GBP, allow a few weeks for the feature to become available.
  2. Industry Specific: While widely available, the Years in Business feature might not be applicable to all business categories. If you don’t see the option, it’s possible that Google doesn’t consider it a relevant factor for your industry.
  3. Google Updates: Google frequently updates its features. It’s possible that the display or editing process for Years in Business has changed. Refer to Google’s official support documentation for the most up-to-date instructions.

Leveraging Your Legacy: Creative Ways to Highlight Your Business’s Age

While updating your GBP is essential, you can further leverage your business’s age as a testament to your experience and reliability. Here are some creative ways to weave your legacy into your brand messaging:

  1. Website About Us Page: Dedicate a section of your About Us page to tell your brand’s story, emphasizing its founding date and historical milestones. Share images of your business in earlier years to add authenticity.
  2. Social Media Throwbacks: Engage your followers with Throwback Thursday or Flashback Friday posts on social media. Share old photos, anecdotes about your early days, and highlight how far your business has come.
  3. Milestone Celebrations: Make a big deal out of work anniversaries! Host special events, offer discounts, and run promotions to celebrate your business’s journey.
  4. Customer Testimonials and Reviews: Encourage long-time customers to share their positive experiences. Their stories can serve as powerful testimonials to your business’s enduring quality and customer satisfaction.
  5. Content Marketing: Create blog posts, articles, or videos that showcase your industry expertise. Share insights gained over the years, offer historical perspectives, and position yourself as a thought leader.

Conclusion: Years in Business – A Badge of Honor in the Digital Age

In an era dominated by online interactions, establishing trust is paramount. Your Google Business Profile is often the first impression for potential customers, and displaying your years in business prominently can make all the difference. It’s a badge of honor, a testament to your experience, and a powerful signal of reliability. By embracing your business’s history and showcasing it effectively, you can foster trust, enhance your online presence, and ultimately drive business growth in the ever-evolving digital landscape.

Editor’s Note: Need help optimizing your Google Business Profile? Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.