What is a Google Business Profile Offer?

A Google Business Profile (GBP) offer is a powerful feature that allows businesses to promote special deals, discounts, and promotions directly on their Google Business Profile. This feature is a fantastic way to attract new customers, encourage existing customers to return, and boost sales.

Why Use Google Business Profile Offers?

Google Business Profile offers provide numerous benefits for businesses, including:

  • Increased Visibility: Offers are prominently displayed on your Google Business Profile, making them easily noticeable to potential customers searching for your products or services.
  • Attracting New Customers: Offers incentivize new customers to try your business by providing attractive deals and discounts.
  • Driving Sales: Offers can create a sense of urgency and encourage customers to make a purchase.
  • Improved Customer Engagement: Offers provide a valuable opportunity to engage with your customer base and build loyalty.
  • Competitive Advantage: Using offers can give your business an edge over competitors who aren’t leveraging this feature.

Types of Google Business Profile Offers

Google Business Profile offers can be customized to fit various promotional strategies. Here are some common types of offers:

  • Percentage Discounts: Offer a specific percentage off the regular price, such as 15% off your next purchase.
  • Dollar Amount Discounts: Provide a fixed dollar amount discount, like $10 off any order over $50.
  • Free Items: Offer a complimentary item with a purchase, such as Free dessert with any entree.
  • BOGO Deals: Implement Buy One, Get One offers to encourage larger purchases.
  • Limited-Time Offers: Create a sense of urgency by offering deals for a limited time, such as Weekend Sale: 20% off all products.

How to Create a Google Business Profile Offer

Creating a Google Business Profile offer is a straightforward process. Here’s a step-by-step guide:

  1. Sign in to your Google Business Profile account: Access your Google Business Profile Manager dashboard.
  2. Navigate to the Offers section: Find the Offers section within the main menu.
  3. Click Add Offer: Initiate the offer creation process.
  4. Enter Offer Details: Fill in the essential details for your offer, including:
    • Offer Title: Create a concise and attention-grabbing title.
    • Offer Description: Provide a clear and concise explanation of the offer’s details.
    • Coupon Code (Optional): If applicable, include a coupon code for customers to use.
    • Link to Redeem (Optional): Include a link to your website or a specific landing page for offer redemption.
    • Terms and Conditions: Specify any relevant terms and conditions.
  5. Set Offer Dates: Choose the start and end dates for your offer’s validity.
  6. Select Target Audience (Optional): You can target specific customer groups based on factors like location or interests.
  7. Review and Publish: Carefully review all details before publishing your offer.

Best Practices for Google Business Profile Offers

To maximize the effectiveness of your Google Business Profile offers, follow these best practices:

  • Create Irresistible Offers: Offer compelling discounts and deals that genuinely entice customers.
  • Use Clear and Concise Language: Ensure your offer details are easily understandable and avoid jargon.
  • Highlight Key Information: Emphasize the most important aspects of your offer, such as the discount percentage or dollar amount.
  • Include Visuals: Add relevant images or videos to enhance the visual appeal of your offer.
  • Promote Offers Across Channels: Share your offers on social media, email marketing campaigns, and your website to expand their reach.
  • Track Offer Performance: Monitor how many customers redeem your offers and analyze their impact on sales.

Examples of Successful Google Business Profile Offers

Here are a few examples of how businesses have successfully used Google Business Profile offers:

  • Restaurant: 15% off your next dine-in order with code WELCOMEBACK
  • Retail Store: Free gift with purchase over $50
  • Salon: $10 off your first haircut
  • E-commerce Store: 20% off sitewide sale


Google Business Profile offers are a valuable tool for businesses to attract customers, drive sales, and engage with their audience. By creating compelling offers and following best practices, businesses can leverage this feature to enhance their online presence and achieve their marketing goals. Remember to consistently monitor your offer performance and make adjustments as needed to ensure optimal results.

Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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