A key with a Google Maps pin badge reflecting in the surface, with silhouettes of different people representing various roles surrounding it.
Google Business Profile

What is a Google Business Profile?

A Google Business Profile (formerly Google My Business) is a free tool that allows businesses and organizations to manage their online presence across Google, including Search and Maps. Having an updated and optimized Google Business Profile can help you attract new customers, build trust with existing ones, and improve your overall online visibility.

Why Google Business Profile Roles Matter

If you’re running a business, you’re likely juggling multiple tasks and responsibilities. You might be handling marketing, sales, customer service, and more. Now, imagine trying to manage your Google Business Profile on top of all that, ensuring accuracy, consistency, and timely updates. This is where Google Business Profile roles come in. They allow you to grant different levels of access to your profile, delegating tasks and streamlining your workflow.

Types of Google Business Profile Roles

Google Business Profile offers a tiered system of roles, each with varying degrees of control. Understanding these roles is crucial for maintaining the security and efficiency of your online presence. Let’s break down each role:

1. Primary Owner

As the name suggests, the Primary Owner has the highest level of access. They have complete control over the Google Business Profile, including the ability to:

  • Add or remove managers and owners
  • Edit all business information
  • Respond to reviews and messages
  • View insights and analytics
  • Delete the Google Business Profile

There can only be one Primary Owner per Google Business Profile. Typically, this role is assigned to the business owner or someone in a senior management position.

2. Owner

The Owner role has similar permissions to the Primary Owner, with a few key differences. They can do almost everything the Primary Owner can, except:

  • Remove or transfer primary ownership
  • Delete the Google Business Profile

Multiple users can be assigned as Owners. This role is suitable for trusted individuals who need extensive access to manage the profile effectively.

3. Manager

The Manager role offers a good balance between access and control. Managers can perform a wide range of tasks but have some limitations compared to Owners. Their permissions include:

  • Edit business information (except the business name and category)
  • Respond to reviews and messages
  • View insights and analytics
  • Add or remove other managers
  • Create and manage Google Business Profile posts

The Manager role is ideal for team members handling specific aspects of the Google Business Profile, such as marketing or customer service.

4. Site Manager

The Site Manager role has the most limited access among the four. They can:

  • View insights and analytics
  • Create and manage Google Business Profile posts
  • Respond to reviews

This role is suitable for individuals who need to stay informed about the Google Business Profile’s performance but don’t require editing access to the core business information. For example, this role could be assigned to an SEO specialist monitoring performance or a social media manager focusing on engagement.

How to Add and Manage Google Business Profile Roles

Adding and managing roles on your Google Business Profile is a straightforward process:

Adding a New User:

  1. Sign in to your Google Business Profile.
  2. Click on the ‘Users’ section in the left-hand menu.
  3. Click on the ‘Invite New User’ button.
  4. Enter the email address of the person you want to add.
  5. Select the appropriate role (Owner, Manager, or Site Manager).
  6. Click on the ‘Invite’ button.

Managing Existing Users:

  1. Go to the ‘Users’ section in your Google Business Profile.
  2. Locate the user whose role you want to manage.
  3. Click on the three dots next to their name.
  4. You can choose to ‘Change Role’, ‘Remove Access’, or ‘Transfer Primary Ownership’.

Best Practices for Google Business Profile Roles

To maximize the benefits of Google Business Profile roles, consider these best practices:

  • **Limit the number of Owners:** While you can have multiple Owners, it’s best to keep this number to a minimum to avoid confusion and maintain control.
  • **Assign roles strategically:** Carefully consider the responsibilities of each team member and assign roles accordingly. This ensures everyone has the appropriate access to perform their tasks effectively.
  • **Regularly review and update roles:** As your team evolves or business needs change, remember to revisit and update the roles to reflect these changes.
  • **Utilize two-factor authentication:** Enhance the security of your Google Business Profile by enabling two-factor authentication for all users. This adds an extra layer of protection against unauthorized access.
  • **Communicate clearly with your team:** Ensure everyone understands their roles and responsibilities related to the Google Business Profile. Clear communication can prevent errors and ensure consistency in your online presence.

Conclusion

Understanding and effectively managing Google Business Profile roles is crucial for businesses of all sizes. By delegating tasks, you can streamline your workflow, improve efficiency, and maintain a consistent and accurate online presence. Take the time to assess your needs, assign roles strategically, and communicate clearly with your team. This will ensure your Google Business Profile remains a powerful tool for attracting customers and growing your business.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.