A friendly cartoon magnifying glass looking at a five star review on a Google Business Profile page, with a large clickable link below that says Get Your Review Link.
Google Business Profile

Get More Google Reviews With a Short, Shareable Link

Positive customer reviews can make or break your online reputation. They instill trust in potential customers, boost visibility in local search results, and can even impact your website’s ranking. But getting customers to leave reviews takes more than just wishing for them, it takes a clear and easy path for them to follow.

That’s where a Google Business Profile (GBP, formerly Google My Business) review link comes in. In the past, it was a hassle to direct customers to the exact spot on your GBP to leave a review. Now you can create a short, shareable link. This makes it super simple for your customers to give their feedback.

Why Google Reviews Are Your Secret Weapon

Before we dive into how to get your Google review link, let’s talk about WHY you should be using it as part of your online strategy. Google reviews are gold for a few reasons:

Build Trust and Credibility

Think about it. When you’re looking for a new restaurant or shop, what’s the first thing you do? You check out the reviews, right? People rely on reviews to make informed decisions. Positive reviews are powerful social proof that can tip the scales in your favor.

Higher Visibility, More Customers

Google uses reviews as a ranking factor in its local search algorithm. Businesses with more positive reviews are more likely to show up higher in local search results, in what is called the Google Local Pack, as well as in Google Maps searches. This translates to more visibility, more clicks, and ultimately, more customers.

Boost Your Website’s SEO

While Google hasn’t explicitly confirmed that GBP reviews directly impact website rankings, there’s a strong correlation. A stream of positive reviews signals to Google that your business is trustworthy and reputable. This can indirectly influence your website’s search engine rankings.

How to Get Your Google Business Profile Review Link: A Step-by-Step Guide

Getting your unique Google review link is simple, but it does require that you have a Google Business Profile set up (and if you don’t already, we’ll provide resources to help you with that, too). Here’s a breakdown of how to get your link:

1. Sign in to Your Google Business Profile

Go to https://business.google.com/ and sign in with the Google Account associated with your business. If you have multiple locations, make sure to select the correct one.

2. Go to the Get More Reviews Section

On your Google Business Profile dashboard, you should see a section titled Get more reviews. Look for a shorter link directly below or a button that says Share review form. Click on either of those.

3. Copy Your Shortened URL

A pop-up will appear with your unique Google review link. It will look something like this:

https://g.page/r/[your_unique_code]

Click the Copy button to save this link.

How to Use Your Google Review Link Like a Pro

Getting your review link is only half the battle. The other half is knowing how to use it effectively to encourage those valuable customer reviews. Here are a few strategies:

1. Email Signature

Add your review link to your email signature with a call-to-action like Happy with our service? Leave us a review! This provides a gentle nudge with every email you send.

2. Social Media

Share your link on your social media platforms. You can even create engaging posts asking customers to share their experiences. For example, What did you think of our new [product/service]? Let us know in the reviews!

3. Website Integration

Embed a Review Us button on your website that links directly to your Google review form. Consider adding a dedicated reviews page or showcasing snippets of positive reviews.

4. Printed Materials

Include a QR code linking to your review form on receipts, business cards, or brochures. Make it easy for customers to scan and leave feedback on the go.

5. Direct Requests (At the Right Time)

Don’t be afraid to ask satisfied customers directly for a review. Timing is key. Right after a positive interaction, like a successful purchase or service completion, is a great opportunity to strike while the iron is hot. However, make sure your approach feels genuine and not pushy.

Important Considerations When Asking for Reviews

While asking for reviews is crucial for your online reputation, there are a few things to keep in mind.

Don’t Offer Incentives

While it might be tempting to offer discounts or freebies in exchange for reviews, resist the urge. Google’s guidelines strictly prohibit incentivized reviews. Focus on providing excellent service and products, and the positive reviews will follow organically.

Don’t Buy Reviews

This should go without saying, but never resort to purchasing fake reviews. Not only is this unethical, but Google is also incredibly adept at detecting and removing inauthentic reviews. Plus, fake reviews can seriously damage your credibility in the long run.

Respond to All Reviews

Whether a review is positive or negative, take the time to respond thoughtfully. This shows customers that you value their feedback and are committed to providing a great experience. For negative reviews, respond professionally and try to resolve the issue publicly. This demonstrates transparency and a willingness to make things right.

Master Your Google Business Profile Reviews Today

A Google Business Profile review link is a powerful tool for boosting your online presence and attracting more customers. By following the steps outlined in this guide, you can easily create your own link and start leveraging the power of reviews to grow your business. Remember to be proactive in requesting reviews, engage with your customers online, and consistently deliver an exceptional experience. Your Google Business Profile reviews will thank you for it!

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

Experience the future of business AI and customer engagement with our innovative solutions. Elevate your operations with Zing Business Systems. Visit us here for a transformative journey towards intelligent automation and enhanced customer experiences.

Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.