A hand passing a glowing Google Maps pin with a business storefront inside to another hand, symbolizing transferring ownership of a Google Business Profile.
Google Business Profile

When Might You Need to Transfer Ownership of a Google Business Profile?

There are a number of situations where transferring a Google Business Profile (GBP), previously known as a Google My Business profile, is necessary. Here are some of the most common reasons:

Selling Your Business

When you sell your business to a new owner, transferring the GBP ensures that customers can find accurate information about the new ownership. It also helps the new owner establish their online presence and start building their own reputation.

Handing Over Management

You might transfer ownership if you hire a marketing agency or an individual, such as a social media manager, to manage your online presence. Giving them direct ownership allows them to optimize and update your profile without needing constant access requests.

Closing or Rebranding

If you’re closing down your business, you can transfer ownership to another business or simply close the profile. In cases of rebranding with a new name and identity, transferring the existing profile to the new brand allows you to retain any positive reviews and ranking signals.

Internal Restructuring

Companies may experience internal changes that require a Google Business Profile ownership transfer. These could include:

  • Merging with another company
  • A specific location closing or being transferred
  • A department taking over the management of a particular profile

Transferring ownership in these scenarios keeps the business information consistent and up-to-date.

Understanding the Transfer Process

Transferring ownership of a Google Business Profile might seem daunting, but Google has made the process relatively straightforward. Here’s a breakdown:

1. Prepare Your Account

Before you begin, ensure that you have the necessary access and information:

  • You need to be the current owner or manager of the GBP.
  • You’ll need the email address of the new owner (make sure they have or create a Google account).
  • Verify all your business information is accurate and up-to-date, including your business name, address, phone number, website, and hours of operation.

2. Initiate the Transfer

Follow these steps to begin the transfer process:

  • Sign in to your Google Business Profile account.
  • If you have multiple locations, select the location you want to transfer.
  • Go to the ‘Users’ section.
  • Click on the ‘Owners’ tab and then ‘Add an owner.’
  • Enter the email address of the new owner.
  • Choose the appropriate role for the new owner (‘Owner’ grants full access).
  • Click ‘Invite.’ Google will then send an email notification to the new owner.

3. New Owner Accepts the Transfer

The new owner has seven days to accept the transfer request through the email notification they receive. If they don’t accept within seven days, you’ll need to resend the invitation.

4. Remove the Previous Owner (Optional)

Once the new owner accepts, you can remove yourself as the owner (if desired). Go back to the ‘Users’ section, click the three dots next to your name, and select ‘Remove.’

Important Considerations and Best Practices

Keep the following tips in mind to ensure a smooth ownership transfer:

Communication is Key

Clearly communicate with the new owner throughout the entire process. Inform them about the transfer, the importance of claiming the profile, and any login information they might need.

Review Removal Policy

Remember that transferring ownership doesn’t automatically remove reviews. Existing reviews will remain on the profile. If you have concerns about negative reviews impacting the new owner, you can try reaching out to Google for assistance.

Update All Relevant Platforms

Ensure consistency by updating business information on your website, social media platforms, and other online directories after transferring the Google Business Profile.

Troubleshooting Common Issues

Here are a few common issues that might arise during the transfer process and how to address them:

New Owner Didn’t Receive the Email

Ask them to check their spam or junk folder. You can also try resending the invitation.

Unable to Add a New Owner

Make sure you are logged in as the current owner or have sufficient management rights. You can also try clearing your browser cache and cookies or using a different browser.

Transfer is Taking Too Long

It usually takes a few days for the transfer to complete. If it’s taking longer than a week, contact Google My Business support for assistance.

Get Expert Help with Your Transfer

Transferring ownership of your Google Business Profile is a crucial step in various business transitions. By following these steps and understanding the process, you can ensure a smooth handover and maintain your online presence. If you’re unsure about any aspect of the process or encounter any difficulties, it’s always best to seek assistance from Google My Business support.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.