How to Use Google My Business with HubSpot

How to Use Google My Business with HubSpot?

In today’s digital-first era, having a robust online presence is pivotal for any business aiming to thrive. Two powerful tools that can facilitate this are HubSpot and Google My Business. If you’re looking to harness the collective power of these tools to enhance your brand visibility and customer engagement, this guide will walk you through the necessary steps.

What is HubSpot?

HubSpot is a comprehensive inbound marketing, sales, and customer service platform designed to help businesses grow better. From managing marketing campaigns to nurturing customer relationships, its suite of tools offers a seamless workflow for various business needs. Learn more about HubSpot’s features on their official website.

Understanding Google My Business

Google My Business (GMB) is a free tool that enables businesses to manage their online presence across Google, including Search and Maps. It helps local businesses stand out in search results and provides essential information such as business hours, location, and customer reviews. For more information, visit Google’s Google My Business page.

Why Integrate HubSpot with Google My Business?

Combining HubSpot with Google My Business creates a powerhouse for digital marketing and customer engagement. Here are some compelling reasons to integrate these two platforms:

  • Enhanced Visibility: Improve your local search presence and make it easier for customers to find your business.
  • Streamlined Communication: Use HubSpot’s CRM and communication tools to respond promptly to Google My Business inquiries and reviews.
  • Data Insights: Leverage HubSpot’s analytics to track the effectiveness of your local SEO efforts and refine your strategies.
  • Automated Marketing: Utilize HubSpot’s marketing automation to manage and optimize your Google My Business listings.

Steps to Integrate HubSpot with Google My Business

Integrating HubSpot with Google My Business can seem daunting initially, but the process can be significantly simplified by following these steps:

Step 1: Claim and Verify Your Google My Business Listing

Before integration, ensure you have claimed and verified your Google My Business listing. Visit the GMB dashboard to set up or verify your business listing.

Step 2: Use a Third-Party Integration Tool

Currently, HubSpot doesn’t offer native integration with Google My Business. However, third-party tools such as Zapier can bridge this gap. Using Zapier, you can create automated workflows (known as Zaps) that connect your GMB account with HubSpot.

Step 3: Set Up Your Automated Workflows

With your GMB listing and HubSpot connected through a third-party tool, configure your workflows to automate various tasks. For instance, you can automate data syncing from GMB customer reviews to HubSpot CRM, enabling your team to follow up promptly.

Step 4: Monitor and Optimize

Regularly monitor the performance of your integrated systems. Use HubSpot’s analytics to track customer interactions and feedback received through Google My Business. Make data-driven adjustments to enhance your local SEO and customer engagement strategies.

Additional Resources

Here are some additional resources that can help you make the most out of your HubSpot and Google My Business integration:


By effectively integrating HubSpot with Google My Business, businesses can achieve more cohesive and efficient management of their online presence. This fusion not only enhances visibility and engagement but also streamlines numerous business operations, thereby driving sustained growth. If you need further support, Zing Business Systems offers comprehensive solutions tailored to help businesses leverage these tools effectively. Whether you’re a DIY business owner seeking ideas or need a done-for-you solution, Zing has you covered.

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