Your Google Business Profile (GBP) is a digital storefront for your business, showcasing essential information about your brand to potential customers across Google Search and Maps. Among the key elements of an effective GBP is a visually appealing and appropriately sized logo.

Why Logo Size Matters for Your Google Business Profile

Your logo is often the first visual impression searchers have of your brand on your GBP. A correctly sized logo ensures:

  • Professionalism: A distorted, pixelated, or improperly sized logo can make your business appear unprofessional and untrustworthy.
  • Brand consistency: Maintaining a consistent logo across all online platforms strengthens your brand identity and improves recognition.
  • Optimal viewing experience: A correctly sized logo guarantees that potential customers see your brand clearly and attractively, regardless of the device they use.

Understanding Google Business Profile Logo Dimensions

While Google doesn’t specify an exact pixel size for GBP logos, they do provide recommended aspect ratios and size guidelines. Here’s a breakdown:

Recommended Aspect Ratios:

Google suggests using a logo with an aspect ratio of either 1:1 (square) or 2:1 (rectangular). These ratios ensure your logo displays correctly across various screen sizes.

Minimum Size:

Your logo must be at least 720 pixels wide by 720 pixels tall to avoid pixelation or distortion. However, uploading a larger file within the recommended dimensions is always better.

File Size Limit:

The maximum file size for a GBP logo is 5 MB. Ensure your logo file stays within this limit, or Google might reject the upload.

Choosing the Right File Format for Your Logo

Selecting the appropriate file format for your logo ensures optimal display quality and manageable file size. Google supports the following image formats for GBP logos:

  • PNG (.png): Ideal for logos with transparent backgrounds, preserving image quality and allowing for seamless integration with your GBP’s design.
  • JPEG (.jpg): Suitable for logos with gradients or many colors, offering a good balance between image quality and file size.

Step-by-Step Guide to Uploading or Changing Your Logo on Google Business Profile

Follow these steps to upload or update your logo on your Google Business Profile:

  1. Sign in to your Google Business Profile account.
  2. If you manage multiple locations, select the location you want to edit.
  3. Click on the Edit profile button.
  4. Select the Photos section from the menu.
  5. Choose Logo from the photo type options.
  6. Click on the blue circle icon with the pencil to upload a new logo or replace the existing one.
  7. Select your resized and optimized logo file from your computer.
  8. Click Upload and wait for the logo to appear on your profile.

Tips for Optimizing Your Google Business Profile Logo

Maximize the impact of your logo with these optimization tips:

  • Prioritize simplicity: Opt for a clean and easily recognizable logo design, avoiding intricate details that might be lost at smaller sizes.
  • Choose brand-consistent colors: Use colors that align with your overall brand identity to reinforce brand recognition.
  • Test different logo variations: Experiment with square and rectangular versions of your logo to determine which format looks best on your GBP.
  • Preview your logo across devices: Before finalizing your logo, preview how it appears on different screen sizes (desktops, mobile phones, tablets) to ensure optimal visibility and aesthetics.
  • Seek professional help if needed: If unsure about resizing or optimizing your logo, consider consulting a graphic designer for assistance.

Troubleshooting Common Logo Upload Issues

Encountering issues while uploading your logo? Here are some common problems and their solutions:

  • File size too large: Compress your logo file using online image compression tools or photo editing software.
  • Unsupported file format: Convert your logo to a supported format (PNG or JPG) using online converters or image editing software.
  • Logo appears blurry or pixelated: Ensure your logo meets the minimum size requirements and is uploaded in a high-resolution format.
  • Changes not appearing immediately: Allow some time for Google to process and update your logo. It can sometimes take a few hours or even days for changes to reflect across all platforms.


A perfectly sized and optimized logo is crucial for making a strong first impression and attracting customers to your business through your Google Business Profile. By understanding the importance of logo dimensions, file formats, and optimization techniques, you can enhance your brand’s visibility, professionalism, and ultimately drive more traffic to your business. If you need help optimizing your Google Business Profile, contact a reputable provider like Zing Business Systems. They provide done-for-you solutions for Google Business Profiles or provide ideas and solutions for the DIY business owner.

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