How to Add a Manager to Your Google Business Profile (Step-by-Step Guide)

In today’s digital age, managing your online presence is paramount to business success. Your Google Business Profile (GBP), formerly known as Google My Business, plays a crucial role in shaping how customers find and interact with your business online. By optimizing your GBP, you enhance your visibility in local searches, attract more customers, and foster sustainable growth. One critical aspect of GBP management involves granting access to team members or agencies to assist in managing your profile effectively. This is where adding managers to your GBP becomes essential.

What is a Google Business Profile Manager?

A Google Business Profile manager is simply someone who has access to manage your GBP. You can grant varying levels of access, allowing them to perform tasks like responding to customer reviews, updating business information, adding photos and posts, and even tracking performance analytics. The ability to delegate these tasks can be invaluable, especially if you have a team or work with external marketing professionals.

Why Add Managers to Your Google Business Profile?

Adding managers to your GBP comes with numerous benefits. Here’s a closer look at why it’s crucial for your business:

1. Streamline Management and Save Time

As a business owner, your time is valuable. Entrusting your GBP management to dedicated team members or agencies frees up your time to focus on core business operations. Instead of handling every review response or update personally, you can delegate these tasks, allowing you to concentrate on serving customers and growing your business.

2. Leverage Specialized Expertise

Digital marketing is constantly evolving. By granting access to specialized professionals like SEO experts or social media managers, you tap into their expertise to optimize your GBP effectively. They can help improve your search ranking, craft engaging content, and implement strategies to attract more customers.

3. Enhance Collaboration and Communication

Adding managers fosters seamless collaboration within your team or with your agency. Everyone granted access can stay updated on GBP activities, share insights, and work together towards achieving shared business goals. This fosters transparency and ensures everyone is on the same page regarding your online presence.

4. Improve Security and Control

While it might seem counterintuitive, adding managers actually enhances the security of your GBP. Instead of sharing login credentials, you grant specific access levels, limiting what each manager can see and do. This granular control ensures that your profile remains secure while allowing for efficient management.

Step-by-Step Guide to Add Managers to Your Google Business Profile

Adding a manager to your Google Business Profile is a straightforward process. Just follow these easy steps:

1. Sign in to Google Business Profile Manager

Go to and sign in using the same Google Account you used to create or claim your GBP.

2. Select the Location

If you manage multiple locations, choose the specific business location where you want to add a manager.

3. Access the Users Section

In the left-hand menu, click on “Users.” This section provides an overview of all users with access to your GBP.

4. Invite New Users

Click on the blue “Invite New Users” button located in the top right corner of the page. You’ll need to choose a user role and enter their email address.

Understanding User Roles and Permissions

Google Business Profile offers different user roles, each with specific permissions. It’s essential to choose the right role based on the level of access you want to grant:

1. Owner

As the name suggests, the owner has complete control over the GBP. They can manage all aspects, including adding or removing managers, editing business information, and accessing all performance insights.

2. Manager

Managers have extensive access to the GBP, allowing them to edit business details, respond to reviews, post updates, view insights, and perform most administrative tasks. However, they cannot delete the listing or manage user access.

3. Site Manager

Site managers have limited access, primarily focused on managing the website associated with the GBP. They can edit website content, track website traffic, and make basic changes but have restricted access to other GBP features.

4. Co-Owner

This role is similar to the Owner role, granting almost identical permissions. Co-owners can manage all aspects of the GBP except removing the primary owner.

5. Communications Manager

This role focuses on communication aspects of the GBP. They can respond to reviews, answer questions, send messages, and engage with customers through the GBP platform.

6. Profile Manager

Profile managers have access to edit basic business information, such as opening hours, contact details, and business descriptions. They can also upload photos and manage business categories.

7. Analytics Manager

As the name suggests, Analytics Managers primarily focus on performance tracking. They can access GBP insights, analyze data, and generate reports, but their editing capabilities are limited.

Best Practices for Managing Google Business Profile Users

Managing user access effectively is crucial for the security and efficiency of your GBP. Here are some best practices to consider:

1. Grant Least Privilege

Always follow the principle of least privilege. Only grant users the level of access they need to perform their specific tasks. Avoid assigning unnecessary permissions to minimize potential risks.

2. Regularly Review and Update User Access

Periodically review your GBP user list. If team members change roles or leave the company, promptly update their access accordingly to maintain security and prevent unauthorized access.

3. Use Strong Passwords and Two-Factor Authentication

Ensure that all users accessing your GBP use strong, unique passwords. Enable two-factor authentication whenever possible for an extra layer of security.

4. Communicate Clearly with Managers

Establish clear communication channels with your GBP managers. Inform them about their roles, responsibilities, and any specific guidelines or protocols they need to follow when managing the profile.

5. Monitor Activity and Track Changes

Take advantage of GBP’s activity log to monitor user actions and track changes made to your profile. This helps identify any unauthorized modifications or suspicious activities, ensuring the integrity of your online presence.


Adding managers to your Google Business Profile is an essential step in maximizing your online visibility, streamlining management, and achieving your business objectives. By understanding user roles, following best practices, and entrusting your GBP to the right people, you unlock the true potential of this powerful platform to attract more customers and drive business growth.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

Experience the future of business AI and customer engagement with our innovative solutions. Elevate your operations with Zing Business Systems. Visit us here for a transformative journey towards intelligent automation and enhanced customer experiences.