A storefront with a giant Google Maps pin stuck in the roof, with a business owner inside frantically trying to adjust the pin's location.
Google Business Profile

Your Google Business Profile (GBP) is a powerful tool for attracting new customers and growing your business. One of the most important aspects of your GBP is your business address. It tells potential customers where you’re located and helps them find you both online and in the real world.

Why is Your Google Business Profile Address so Important?

A correct and consistent address on your GBP is essential for several reasons:

  • Visibility in Local Search Results: When people search for businesses like yours on Google, the search engine prioritizes showing results that are close to the searcher’s location. Having an accurate address on your GBP ensures you appear in relevant local searches.
  • Customer Convenience: Customers can easily find directions to your location, check your hours of operation, and get in touch with you directly from your GBP listing.
  • Enhanced Trust and Credibility: A complete and verified address makes your business appear more trustworthy and legitimate to potential customers.
  • Accurate Business Information: An accurate address on your GBP ensures that all your business information is up-to-date and consistent across different online platforms, including Google Maps and other navigation apps.

Different Business Models and Address Requirements

Google understands that not all businesses operate in the same way. Here are some specific considerations for managing your address based on your business model:

Businesses with a Physical Storefront

If you have a brick-and-mortar store, your GBP address should reflect your physical location. Ensure that:

  • The address is entered correctly, including suite or unit numbers.
  • Your business is located within the service area you specify on your profile.
  • You are authorized to use the address for business purposes.

Service-Area Businesses (SABs)

If you operate a service-area business, meaning you travel to your customers’ locations (like plumbers, electricians, or house cleaners), you have the option to hide your address on your GBP. This prevents random visits to your home or office. However, you must still specify your service area, which is the geographic region where you offer your services.

Hybrid Businesses

If you have both a physical location and offer services in a designated area, you can optimize your GBP to reflect both aspects. You can display your physical address for customers who want to visit your store and also define a service area for customers who need your services at their location.

How to Add or Edit Your Address on Google Business Profile

Adding or editing your address on your GBP is a straightforward process:

  1. Sign in to Google Business Profile: Go to https://business.google.com/ and sign in with the Google account associated with your business.
  2. Select Your Business Profile: Choose the GBP you want to manage from the list of your businesses.
  3. Go to the Info Tab: In the left-hand menu, click on Info.
  4. Edit Your Address: Find the Address section and click the pencil icon to edit. Enter your correct and complete business address.
  5. Verify Your Address (if necessary): Google may require you to verify your address by postcard, phone call, or email. This helps ensure the accuracy and legitimacy of your business information. Follow the instructions provided by Google to complete the verification process.

Common Google Business Profile Address Issues and How to Resolve Them

Even with careful attention, address issues can sometimes arise. Here are some common problems and solutions:

Incorrect or Incomplete Address

Double-check that your address is entered correctly, including details like suite or unit numbers. If Google flags an error, correct the information and resubmit it for verification.

Address Not Recognized by Google

In rare cases, Google might not recognize your address. This could be due to recent construction, new addresses, or errors in Google Maps. You can try manually pinning your location on the map within your GBP dashboard. If the problem persists, contact Google Business Profile support for assistance.

Multiple Businesses at the Same Address

If you share a location with other businesses, ensure each business has a distinct GBP listing with accurate suite numbers or other unique identifiers to avoid confusion.

Moving Your Business

When you move your business to a new location, update your address on your GBP as soon as possible. Verify the new address with Google to ensure your listing reflects the change.

Best Practices for Managing Your Google Business Profile Address

Follow these best practices to keep your GBP address accurate and optimized:

  • Keep Your Address Consistent: Ensure your address is consistent across all online platforms, including your website, social media profiles, and other directories. This helps Google verify the accuracy of your information.
  • Use a Real Street Address: Avoid using PO boxes or virtual offices as your primary address. Google prefers physical addresses where customers can visit your business.
  • Avoid Keyword Stuffing: Don’t try to stuff keywords into your address field. Use your actual, accurate business address.
  • Claim and Verify Your Business: If you haven’t already, claim your GBP listing and complete the verification process. This establishes your business as legitimate and gives you more control over your online presence.
  • Regularly Review and Update Your Information: Periodically review your GBP address and other information to ensure everything is up to date, especially if your business undergoes any changes.

Conclusion

Managing your Google Business Profile address is crucial for attracting customers, enhancing your online presence, and ensuring the success of your business. By following the guidelines and best practices outlined in this article, you can optimize your GBP address to accurately reflect your business model and maximize your visibility in local search results.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.