A storefront with a giant Google Maps pin hovering over it and a magnifying glass inspecting the store's details.
Google Business Profile

A Google Business Profile (GBP), formerly Google My Business, is an invaluable tool for businesses of all sizes. It helps you manage your online presence across Google Search and Maps, providing potential customers with essential information about your business such as your address, hours of operation, customer reviews, and much more.

If your business has multiple locations, it’s crucial that each one is accurately represented on your GBP. This not only boosts your visibility in local searches but also ensures customers can find the specific location they’re looking for, improving their overall experience with your brand.

Adding a Location to Your Google Business Profile: A Step-by-Step Guide

Adding a location to your GBP is a straightforward process. Here’s a detailed guide to walk you through:

1. Sign in to Your Google Business Profile

Start by signing in to your Google Business Profile Manager using the Google account associated with your business. If you don’t have a GBP yet, you’ll need to create one before proceeding.

2. Access the Manage Locations Section

Once you’re logged in, you’ll see a list of your existing business locations. If you’re managing a single location, you’ll directly see the details for that location. To add a new location, click on the Add location button, usually found at the top right of the screen.

3. Enter Your Business Information

Google will prompt you to enter the necessary information about your new location. This includes:

  • Business Name: Make sure it’s consistent with your other listings.
  • Address: Provide the complete and accurate address of your new location. Google will verify this address, so double-check for any errors.
  • Phone Number: Enter a phone number specific to this location.
  • Category: Select the most relevant category that describes your business. You can choose multiple categories if applicable.
  • Website: If your new location has a dedicated website, enter the URL here. Otherwise, you can link to your main business website.
  • Service Area: If your business serves customers outside of its immediate location, define your service area by specifying cities, regions, or postal codes.
  • Hours of Operation: Set the regular hours your new location is open for business. You can also specify special hours for holidays or other exceptions.

4. Verify Your Location

Once you’ve entered all the details, Google will guide you through the verification process. The most common method is postcard verification. Google will send a postcard with a unique verification code to the address you provided. Once you receive the postcard, enter the code online to confirm your location’s legitimacy.

Depending on your business type and location, Google may offer alternative verification methods such as phone call, email, or instant verification.

5. Optimize Your Listing

After your location is verified, take some time to optimize your listing for better visibility and customer engagement:

  • Add Photos: Upload high-quality photos of your location’s interior, exterior, products, and team members to make your listing more appealing.
  • Write a Compelling Description: Craft a concise and informative description that highlights what makes this location unique and why customers should choose you.
  • Encourage Customer Reviews: Ask your happy customers to leave reviews on your GBP. Positive reviews build trust and credibility, attracting more potential customers.
  • Utilize Google Posts: Share updates, offers, and events directly on your GBP listing using Google Posts to keep customers informed and engaged.

Common Issues When Adding a Location

While the process of adding a location is usually smooth, you might encounter a few common issues:

  • Address Verification Problems: If Google is unable to verify your address, double-check that it’s entered correctly, including any suite or unit numbers. You might need to contact Google support if the issue persists.
  • Duplicate Listings: Google is strict about duplicate listings. If your new location is very close to an existing one, you might run into issues. Make sure the address and other information is distinct to avoid conflicts.
  • Delays in Verification: While postcard verification is generally reliable, there can sometimes be delays. Be patient and contact Google support if you haven’t received the postcard within the expected timeframe.

Tips for Managing Multiple Locations on Your Google Business Profile

If your business has multiple locations, managing them effectively is key to maximizing your GBP’s impact. Here are some tips:

  • Maintain Consistency: Ensure your business name, branding, and messaging are consistent across all locations to create a unified brand experience.
  • Use Location Groups: If you have a large number of locations, utilize location groups within your GBP dashboard to organize and manage them more efficiently.
  • Monitor Reviews Centrally: Respond to reviews across all locations from your main GBP dashboard to stay on top of customer feedback and maintain a positive reputation.
  • Track Performance: Analyze the insights and metrics for each location to understand how they are performing and identify areas for improvement.

Conclusion

Adding locations to your Google Business Profile is an essential step in expanding your business’s online reach and attracting more local customers. By following this detailed guide and optimizing your listings, you can ensure that each of your locations is accurately represented on Google, boosting visibility, driving traffic, and ultimately contributing to your business’s success.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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Author: Matt Kallunki

Background and Experience Born in North Carolina and raised in a military family that moved frequently across North America, Europe, and Hong Kong, Matt Kallunki learned the values of adaptability and resilience from an early age. He enlisted in the Army National Guard at 17, bringing dedication and commitment to his service—a trait he has carried through every opportunity since. His education at Utah Valley University and later at Utah State University, along with diverse roles in technology, hospitality, and marketing, has shaped a career marked by innovation and leadership. As a veteran, Kallunki proudly leads Zing Business Systems, a veteran-owned and operated business. Inspiration and Innovation The constant throughout Kallunki’s career has been the importance of effective marketing—an insight first gained while running his initial restaurant. This understanding guided him through various entrepreneurial and consulting roles, eventually leading to the foundation of Zing Business Systems. Here, Kallunki has harnessed emerging technologies to provide small businesses with smart, scalable communication solutions. Zing Business Systems: Bridging Technology and Opportunity Zing Business Systems turns everyday challenges into growth opportunities. The company's flagship service, the Missed Call Text Back, ensures that small businesses never miss out on potential customer engagements. Kallunki equips his clients with tools that streamline communication, allowing them to focus on what truly matters—their core business and customer relationships. Customer Impact Kallunki's technology revolutionizes how businesses interact with customers. From automotive to professional services, he helps business owners centralize operations and automate routine tasks, significantly enhancing efficiency and customer satisfaction. Looking Ahead Dedicated to continuous innovation and expansion, Zing Business Systems is committed to empowering more businesses with effective communication tools. With over two decades of marketing experience and a lifelong passion for service, Kallunki is redefining standards in business engagement and management. More About Matt In addition to his professional pursuits, Matt Kallunki is a lifelong motivated learner with a diverse array of hobbies and interests that span both creative and technical fields. From open boat sailing and spear fishing to ham radio operation and gardening, Matt's activities reflect his broad interests and relentless curiosity. A Cold War to present military enthusiast and avid reader, he also indulges in audiobooks, constantly seeking new knowledge and adventures. As a certified scuba instructor and divemaster, Matt takes his passion for exploration below the water's surface, teaching others and enjoying the serene beauty of the underwater world. His love for hands-on creation is evident in his skills in woodworking and metalworking, while his technical acumen shines through in his interests in cybersecurity and networking. Photography is another passion, capturing moments from his ventures and everyday life, showcasing his artistic eye and attention to detail. Whether it’s running marathons, launching high-powered rockets, or nurturing his garden, each hobby Matt engages in reflects a facet of his dynamic personality and relentless pursuit of growth and excellence. Connect with Matt Kallunki You can connect with Matt and learn more about his work and Zing Business Systems through various platforms: Visit https://blog.zingacp.com/about-us-page for social and medial links.