Stay ahead of the curve with the latest Google Business Profile (GBP) updates for June 2023. This month’s updates include new features, insightful analytics, and changes designed to enhance your online presence and attract more customers. Whether you’re a seasoned business owner or just starting out, understanding these updates is crucial for maximizing your GBP’s potential. Let’s dive in!

New Features and Tools

1. Enhanced Service Area Options:

Google is making it easier for businesses that serve specific areas to define their reach. Now, you can define your service area using a combination of:

  • Zip Codes: Target customers in specific zip codes, ensuring your profile appears in relevant local searches.
  • Neighborhoods: Specify neighborhoods you service, allowing customers to find you based on familiar local areas.
  • Radius Around Your Location: Set a specific radius around your business address, capturing customers within a defined geographical zone.

This enhanced flexibility empowers businesses to fine-tune their service areas, increasing visibility to the right customers and reducing irrelevant leads.

2. Product Catalog Expansion:

Showcase your products more effectively with the expanded Product Catalog feature. Businesses can now add more details to each product listing, including:

  • Multiple Images: Include up to 10 images per product, showcasing different angles, features, and variations.
  • Detailed Descriptions: Provide comprehensive product descriptions, highlighting key benefits, specifications, and uses.
  • Pricing Variations: Display multiple price points for products with different sizes, colors, or configurations.

These enhancements create a richer shopping experience for potential customers, helping them make informed decisions directly from your GBP.

3. Integration with Google Posts:

Google is streamlining the content creation process by integrating Google Posts with other GBP features. You can now directly create a Google Post from:

  • Your Product Catalog: Quickly promote new products or highlight special offers by creating Posts directly from individual product listings.
  • Your Services List: Showcase specific services, offer discounts, or share customer testimonials through Posts linked to your service offerings.

This integration saves time and effort, allowing businesses to leverage existing content for engaging social posts that attract customer attention.

Enhanced Analytics and Insights

1. Improved Customer Interaction Data:

Gain deeper insights into how customers interact with your GBP through enhanced analytics. New metrics provide data on:

  • Website Clicks from Posts: Track how effectively your Google Posts drive traffic to your website, allowing you to optimize content for better conversion rates.
  • Calls from Product Listings: Understand which products generate the most phone calls, highlighting popular items and potential areas for sales growth.
  • Direction Requests by Service Area: See which service areas are generating the most navigation requests, helping you optimize marketing efforts and resource allocation.

These granular insights empower businesses to make data-driven decisions, refine marketing strategies, and improve overall customer engagement.

2. Competitive Benchmarking:

Stay ahead of the competition with new competitive benchmarking tools. Google now provides insights into how your GBP performance compares to similar businesses in your area, including data on:

  • Customer Views: See how many times your GBP appears in search results compared to competitors, identifying areas for improvement in visibility and ranking.
  • Customer Actions: Compare customer interactions like website visits, calls, and direction requests, understanding your performance relative to industry benchmarks.
  • Category Insights: Access data on popular keywords and search terms within your industry, enabling you to optimize your GBP for relevant searches.

This valuable competitive analysis helps businesses identify strengths and weaknesses, refine their GBP strategy, and gain a competitive edge.

Other Updates and Changes

In addition to the major features and analytics enhancements, Google has implemented several smaller updates designed to improve the overall GBP experience:

  • Streamlined Review Management: New tools simplify the process of responding to customer reviews, allowing businesses to engage with feedback more efficiently and enhance their online reputation.
  • Simplified Photo Uploads: An improved photo upload process makes it easier for businesses to add high-quality images to their GBP, improving visual appeal and attracting customer attention.
  • Mobile-First Optimization: Google continues to prioritize mobile optimization, ensuring GBPs display seamlessly on smartphones and tablets for a user-friendly mobile experience.


Staying up-to-date with Google Business Profile updates is essential for businesses looking to maximize their online presence, attract more customers, and outperform competitors. By understanding and leveraging the latest features, analytics, and changes, businesses can optimize their GBP for success in the ever-evolving digital landscape. Whether you handle your GBP in-house or seek expert assistance, embracing these updates empowers you to make informed decisions and achieve tangible results.

_Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner._

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