Your Google Business Profile (GBP) is a powerful tool for attracting new customers and managing your online presence. And you might not be the only one who needs access to it. Giving your team, marketing agency, or other trusted individuals access can help streamline your business operations. In this article, we’ll delve into the process of adding users to your Google Business Profile, empowering you to collaborate effectively and maximize your profile’s potential.

Why Add Users to Your Google Business Profile?

Adding users to your GBP offers several benefits:

  • Shared Responsibilities: Delegate tasks like responding to reviews, updating business information, or managing posts to team members.
  • Improved Efficiency: Allow multiple people to work on your profile simultaneously, speeding up updates and customer interactions.
  • Expert Assistance: Grant access to marketing agencies or SEO specialists to optimize your profile for better visibility and engagement.
  • Enhanced Security: Control access levels to prevent unauthorized changes and maintain the integrity of your business information.

Step-by-Step Guide to Adding Users

Adding users to your Google Business Profile is a straightforward process. Follow these steps:

  1. Sign in to Your Google Business Profile: Go to and sign in with the Google account associated with your business profile.
  2. Access the Users Section: In the left-hand menu, click on Users.
  3. Click on the Add User Icon: In the top right corner, click on the person icon with a plus sign.
  4. Enter the User’s Email Address: In the Add users dialog box, enter the email address of the person you want to add. If you’re adding a group of users, you can create a user group to simplify the process.
  5. Choose the User’s Role: Select the appropriate role for the user from the dropdown menu. The available roles and their permissions are explained in detail below.
  6. Send Invitation: Click Invite to send an email invitation to the user. They will receive an email with a link to accept the invitation and access your GBP.

Understanding User Roles and Permissions

Google Business Profile offers several user roles with varying levels of access and permissions. Choosing the right role ensures users have the necessary access while protecting your profile from unintended changes.


  • Full access to all settings and features.
  • Can add and remove users, including other owners.
  • Has the highest level of control over the profile.


  • Extensive access to most features, including editing business information, responding to reviews, and posting updates.
  • Can’t add or remove users, including owners.
  • Ideal for team members responsible for day-to-day management of the profile.

Site Manager

  • Limited access focused on website management and analytics.
  • Can’t edit business information or interact with customers.
  • Suitable for web developers or SEO specialists who only need access to website-related data.

Managing Users

Once you’ve added users to your GBP, you can manage them effectively through the Users section.

  • View User Details: See the role, email address, and last login time for each user.
  • Edit User Roles: Change a user’s role by clicking on the pencil icon next to their name.
  • Remove Users: Revoke access by clicking on the three dots next to the user’s name and selecting Remove user.

Best Practices for Adding and Managing Users

To ensure the security and efficiency of your GBP, follow these best practices:

  • Grant Least Privilege: Only provide users with the level of access they need to perform their tasks. Avoid granting unnecessary permissions to minimize the risk of accidental or malicious changes.
  • Regularly Review Users: Periodically review the list of users and their roles to ensure they’re still relevant and appropriate. Remove inactive or unnecessary users promptly.
  • Communicate Clearly: Inform users about their roles, responsibilities, and the importance of maintaining the accuracy and integrity of your GBP information. Provide clear guidelines and training if necessary.
  • Enable Two-Factor Authentication: Protect your GBP account from unauthorized access by enabling two-factor authentication for all users, including yourself. This adds an extra layer of security by requiring a verification code in addition to the password.
  • Use Strong Passwords: Encourage users to create strong, unique passwords for their Google accounts. Weak or reused passwords can compromise the security of your GBP.

Troubleshooting User Issues

Occasionally, you might encounter issues when adding or managing users. Here are some common problems and their solutions:

  • User Didn’t Receive Invitation: Double-check the email address for typos. Ask the user to check their spam or junk folder. Resend the invitation if necessary.
  • User Can’t Access the Profile: Ensure the user has accepted the invitation and is signed in with the correct Google account. Confirm their role provides the necessary permissions for their tasks.
  • User Has Incorrect Permissions: Edit the user’s role to grant the required permissions. Provide guidance on using the GBP features effectively.
  • User Can’t Be Removed: If you encounter difficulty removing a user, contact Google My Business support for assistance. They can help troubleshoot the issue and ensure the user is removed successfully.


Adding users to your Google Business Profile is crucial for collaborative management and optimizing your online presence. Understanding user roles, permissions, and best practices empowers you to delegate tasks efficiently, maintain security, and maximize the impact of your GBP. By following the steps and recommendations outlined in this article, you can unlock the full potential of your Google Business Profile and drive greater success for your business.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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