Why Is My Google Business Profile Suspended?

A suspended Google Business Profile (GBP) can significantly impact your online visibility and customer engagement. If your profile gets suspended, you won’t show up in local search results, and customers won’t be able to find you online. In many cases, your website traffic will also decrease. Getting your profile reinstated can be a lengthy and frustrating process, so it’s always best to follow Google’s guidelines to avoid suspension in the first place.

Common Reasons for Google Business Profile Suspension

Google suspends GBPs to ensure accurate and reliable information for users. Here are some common reasons why your profile might be suspended:

1. Suspicious Activity

Google’s algorithms are designed to detect suspicious activity, which may indicate attempts to manipulate search rankings or mislead users. Here are some common red flags that could trigger a suspension:

  • Multiple GBPs for the same business at the same address
  • Using a virtual office or PO Box as your business address
  • Creating multiple GBPs for the same business at slightly different addresses
  • Unusual spikes in reviews, especially if they appear fake or incentivized

2. Inaccurate or Misleading Information

Providing accurate information on your GBP is crucial. Google may suspend profiles that contain:

  • Incorrect business name or address
  • Phone number that doesn’t match the business
  • Website URL that doesn’t work or redirects to a different site
  • Keyword stuffing in the business name or description
  • Using a fake business name or address

3. Violations of Google’s Guidelines

Google has specific guidelines that all businesses must adhere to. Violations can lead to suspension. Here are some common violations:

  • Using inappropriate content in photos or videos
  • Promoting illegal activities or products
  • Misrepresenting your business or services
  • Impersonating another business
  • Claiming service areas outside of your actual service area

4. Quality Issues

Google aims to provide high-quality search results. If your GBP has quality issues, it might get suspended. Common quality issues include:

  • Poor-quality images or videos that are blurry, pixelated, or irrelevant
  • Incomplete business information
  • Lack of engagement with your GBP, such as infrequent posts or responses to reviews
  • Duplicate photos on your GBP listing
  • A “permanently closed” GBP that should be marked closed

5. Third-Party Suspension

In some cases, a third-party platform used for managing your GBP could cause a suspension. Some of these platforms might not fully comply with Google’s guidelines.

6. Google My Business Account Issues

Issues with your Google My Business (GMB) account itself, such as a suspended GMB account, can affect your GBP, leading to suspension.

How to Reinstate Your Google Business Profile

If your GBP gets suspended, follow these steps to try to get it reinstated:

1. Identify the Reason for Suspension

Google usually provides a reason for the suspension. Check your email or the GMB dashboard for notifications. Understanding the cause is crucial for addressing the issue effectively.

2. Review Google’s Guidelines

Carefully review Google’s guidelines for GBPs to ensure you understand the rules and identify any areas where your profile might be non-compliant. Google constantly updates its guidelines, so be sure you have the latest information.

3. Make Necessary Changes

Once you understand the reason for suspension, make the necessary changes to your GBP. Update your information, remove any inappropriate content, and address any quality issues identified by Google.

4. Submit a Reinstatement Request

After making the required changes, submit a reinstatement request through your GMB dashboard. Clearly explain the steps you’ve taken to address the suspension reason and demonstrate your compliance with Google’s guidelines.

5. Be Patient and Persistent

The reinstatement process takes time, and you may need to follow up with Google multiple times. Be patient, provide any additional information requested, and be persistent in your efforts to get your profile reinstated.

6. Submit Documentation to Support Your Request

In many cases, Google will request supporting documentation to verify your business. This could be:

  • Photos of your business location, including signage, storefront, and interior
  • Business registration documents
  • Utility bills showing your business address
  • Tax identification number (TIN) verification documents

Tips to Avoid Google Business Profile Suspensions

Follow these proactive measures to avoid GBP suspensions in the first place:

  • Double-check all information for accuracy before publishing your GBP.
  • Keep your business information updated.
  • Use high-quality images and videos.
  • Engage with customers by responding to reviews.
  • Stay informed about Google’s guidelines and updates.
  • Only use legitimate third-party tools or services for GBP management.


Dealing with a suspended GBP can be a frustrating experience. By understanding the common reasons for suspensions and following Google’s guidelines, you can minimize the risk of suspension and ensure your GBP remains active and visible to potential customers. If you encounter a suspension, take prompt action, address the issues, and be persistent in your reinstatement efforts.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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