In today’s digital age, having a strong online presence is paramount for businesses of all sizes. Google Business Profile (GBP), formerly Google My Business, is an indispensable tool that empowers businesses to manage their online presence across Google Search and Maps. A key feature of GBP is the ability to create and publish posts, allowing businesses to engage with their audience and share valuable information. This comprehensive guide delves into Google Business Profile post guidelines, providing you with the insights and best practices to maximize your impact and reach.

Understanding Google Business Profile Posts

GBP posts are bite-sized pieces of content that appear on your Business Profile on Google Search and Maps. They allow you to share timely updates, promotions, events, products, and more. Imagine them as your business’s social media feed within the Google ecosystem. By leveraging GBP posts effectively, you can enhance your visibility, drive customer engagement, and attract new customers.

Google Business Profile Post Guidelines

To ensure your GBP posts are optimized for success, it’s crucial to adhere to Google’s guidelines. Here’s a breakdown of the key guidelines to keep in mind:

Content Guidelines

Your content should be:

  • Relevant and informative: Provide value to your audience by sharing relevant updates, news, and insights related to your business.
  • Engaging and visually appealing: Use high-quality images and videos to capture attention and enhance the visual appeal of your posts.
  • Action-oriented: Include clear calls to action to encourage your audience to take the desired next step, such as visiting your website, making a purchase, or booking an appointment.
  • Family-friendly and respectful: Avoid using offensive language or content that may be inappropriate for all audiences.
  • Accurate and truthful: Ensure the information you share in your posts is accurate, up-to-date, and reflects your business honestly.
  • Original content: While sharing relevant content from other sources is acceptable, prioritize creating original content that showcases your unique brand voice and expertise.

Technical Guidelines

In addition to content guidelines, there are technical specifications to keep in mind:

  • Character Limits:
    • Post text: Up to 1,500 characters.
    • Button label: Up to 30 characters.
  • Image Specifications:
    • Minimum resolution: 400 x 300 pixels.
    • Recommended aspect ratio: 16:9.
    • File formats: JPG or PNG.
  • Video Specifications:
    • Maximum duration: 30 seconds.
    • File formats: MP4 or MOV.

Prohibited Content

Google has strict policies regarding prohibited content. Posts that violate these policies may be removed, and your account may be penalized. Here are some examples of prohibited content:

  • Spam and misleading content: Posts that are irrelevant, deceptive, or promote false information.
  • Sexually explicit content: Content that is pornographic or sexually suggestive.
  • Hate speech and discrimination: Content that promotes hatred, violence, or discrimination against individuals or groups based on protected characteristics.
  • Illegal activities: Content that promotes or facilitates illegal activities.
  • Personal and confidential information: Sharing sensitive personal information without consent.

Best Practices for Creating Engaging GBP Posts

Following Google’s guidelines is essential, but creating compelling content that resonates with your audience requires more than just adhering to rules. Here are some best practices to elevate your GBP posts:

1. Know Your Audience

Before crafting your posts, understand your target audience’s interests, needs, and pain points. Tailor your content to provide value and address their specific concerns.

2. Use High-Quality Images and Videos

Visual content is highly engaging and can significantly enhance the appeal of your posts. Use high-quality images and videos that are relevant to your content and capture attention.

3. Craft Compelling Headlines

Your headline is the first thing your audience sees, so make it count. Use attention-grabbing headlines that accurately reflect your post’s content and entice users to click.

4. Keep it Concise and to the Point

Attention spans are short, so keep your posts concise and focus on delivering your message effectively. Use bullet points, short paragraphs, and clear language.

5. Include a Strong Call to Action

Guide your audience towards the desired action by including a clear and compelling call to action. Whether it’s visiting your website, making a purchase, or contacting your business, tell them what you want them to do.

6. Use Relevant Keywords

Incorporate relevant keywords related to your business and industry to improve the discoverability of your posts in search results. Conduct keyword research to identify the most relevant terms for your target audience.

7. Track Your Results and Adjust Your Strategy

Monitor the performance of your GBP posts using Google My Business Insights. Pay attention to metrics such as views, clicks, and engagement to understand what resonates with your audience. Based on your insights, adjust your posting strategy to optimize for better results.

Types of GBP Posts

Google Business Profile offers various post types to cater to different business needs. Here are the primary types of posts you can create:

1. What’s New

Share recent updates, news, and announcements about your business. This post type is ideal for keeping your audience informed about the latest happenings.

2. Events

Promote upcoming events, webinars, workshops, or any special occasions hosted by your business. Include relevant details such as date, time, location, and a link for registration or more information.

3. Offers

Showcase special promotions, discounts, coupons, or any limited-time offers you’re running. Highlight the value proposition and create a sense of urgency to encourage conversions.

4. Products

Feature your products or services, highlighting key features, benefits, and pricing. Use high-quality images and compelling descriptions to entice potential customers.


Mastering Google Business Profile posting guidelines is essential for businesses looking to enhance their online presence, engage their audience, and attract new customers. By creating compelling content, adhering to technical specifications, and leveraging best practices, you can unlock the full potential of GBP posts and drive meaningful results for your business.

Note: Zing Business Systems provides done-for-you solutions for Google Business Profiles or provides ideas and solutions for the DIY business owner.

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